The story goes…

Once upon a time, in a quaint household, a mischievous four-year-old named Szeling stumbled upon a magical device: a camera. As his father snored in peaceful slumber, Szeling took the camera off the table and embarked on his photographic adventure, capturing the around the house through the lens of “snapshot aesthetic.” Little did he know, this escapade would be the catalyst for a lifelong love affair with photography. But oh, his mother wasn’t thrilled; she scolded him for squandering a roll of precious film, even though he successfully staged an ‘exhibition’ to show off to his neighbourhood friends.

Fast forward to his secondary school days, and Szeling was a dreamer, yearning to pursue photography as a hobby. Yet, a pesky problem stood in his way – the unyielding grasp of an empty wallet. The camera of his dreams remained an elusive spectre, just out of reach.

But Szeling was not one to bow to adversity. With the fiery spirit of a rebel, he defied his parents’ expectations, boldly abandoning the world of Mechanical Engineering. Instead, he set sail for uncharted waters, enrolling in Graphic Design at the Nanyang Academy of Fine Arts. It was there that Szeling finally clutched his first camera, the culmination of his savings over the years. Drawing, however, was not his forte, so he cunningly wove photography into his coursework.

After surviving his National Service in the Army, Szeling’s thirst for freedom and creativity could not be quenched. His compass pointed him to the Birmingham Institute of Art & Design in England, where he embarked on a journey of discovery. Two transformative years in the land of fish and chips moulded Szeling’s aesthetic and photographic style, leaving an indelible mark on his artistic soul.

Quietly, yet steadily, Szeling created a treasure trove of work that garnered international acclaim. His accolades were numerous, bestowed upon him by prestigious institutions like Cannes Lions, D&AD, The One Show, Clio Awards, Asia-Pacific Adfest, Singapore Creative Circle, and Communication Arts. His name shone in Lurzer’s Archive’s esteemed ‘200 Best Ad Photographers Worldwide’ in numerous editions.

Being a multi-faceted photographer and a versatile expressionist was Szeling’s superpower. Like a chameleon, he seamlessly navigated various genres, injecting his work with vibrant colour and mood. They often say a photographer’s strength is in their unique perspective and creative eye, and Szeling? Well, he embodied that concept.

From enchanting people to capturing the allure of beautiful places and intriguing objects, Szeling’s lens tells tales of delightful encounters. With every click, he captures the essence of life and relishes the sweetness it provides.







悄悄与稳步地,诗麟创作了一批受国际赞誉的作品。他获得了许多奖项,这些奖项是由戛纳国际广告节 Cannes Lions、英国 D&AD,美国 The One Show、Clio Awards、亚太广告节、新加坡创意圈和Communication Arts等著名机构颁发的。他的名字也多次出现在Lurzer’s Archive的版本的“全球最佳广告摄影师200位”中。